Kriel & Co. is a boutique commercial and international law firm led by Adv. Assaf Kriel, with nearly 30 years of experience. We help founders and companies set up in Israel, sign founders' agreements, raise investment and close cross-border deals, and we represent clients in commercial disputes before all Israeli courts, in English and Hebrew.
Adv. Assaf Kriel, the founding partner, is personally involved with every client and every key decision. You always know exactly who is responsible for your matter.
Business counsel and a litigation department under one roof: the people who drafted your agreement know exactly how to defend it when a dispute arises.
Experience gained in investment funds, a leading law firm and hundreds of businesses, from startups to public companies.
The firm acts as your company's regular outside counsel. We know the partners, the agreements and the history, so there is no need to explain everything from scratch.
Not only "what the law says", but what is right for the business: deals, partnerships and growth.
A boutique firm led by its founding partner
A large, cumbersome firm
From idea to an investor ready company: incorporation, articles of association, founders' agreement, share allocation and options, in Israel and abroad.
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From idea to exit: founders' agreements, raising investment, software development and licensing agreements.
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Contracts, company formation, partner and shareholder relations, and day-to-day legal matters: what a business needs every day.
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Working with suppliers, distributors or customers abroad? Distribution and agency agreements, international trade and setting up operations overseas.
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Buying, selling or merging? Full support, from due diligence to signing and closing.
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Representation before all courts and in arbitration: commercial and shareholder disputes, insolvency, class actions, insurance and professional malpractice.
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Not every dispute needs to reach a courtroom. Negotiation, mediation and arbitration to resolve business disputes faster, quietly and at lower cost.
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Protecting what you created, including trademarks, copyright, designs and know-how, and licensing agreements that let you profit from them.
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Employing people with peace of mind: employment contracts, compensation and options, policies and separation.
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Bidding in a tender or contracting with a public body? Preparing and reviewing bids, contract terms and representation in proceedings.
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Collaborations, distribution agreements and mergers, without running into competition-law trouble.
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Working properly with regulators and building compliance and internal enforcement programs that protect the company and its managers.
Learn moreNot sure which area your question falls under? You don't need to know. Tell us what's going on and we will point you in the right direction. Get in touch
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Assaf Kriel & Co. Law Office represented me professionally in complex international commercial contracts. The team demonstrated deep expertise, dedication, and full availability throughout the process. I highly recommend their services to anyone seeking high-quality and reliable legal representation.
Ronen Hermel
C.E.O, New Advance Ltd.
Assaf is our startup company attorney, which escort and advise the company with all legal contracts. Assaf brought with him a vast of experience, and provide the legal service for our startup activity. including supporting me with the company founding, advisory contracts, employment contracts, investment contracts. I strongly recommend on Assaf and his service for startups founders!! Yaniv Maor, Founder and C.E.O
To whom it may concern, Re: Advocate Assaf Kriel Assaf has done excellent work creating a strong legal foundation for Identity Travel. His in-depth knowledge of the law and excellent inter-personal skills are an asset for our company. Eran Kolran CEO and Organizational Consultant at PreGreen Consulting
Eran Kolran
CEO and Organizational Consultant at PreGreen Consulting, Identity Travel / PreGreen Consulting
View recommendation letterTo Whom It May Concern, We have had the distinct pleasure of working with Mr. Kriel for some time now as he has helped us through the process of starting our company, protecting ourselves from the many legal issues that could arise, and continuing to advise us in legal matters today. His professional comments and constant attention to detail not only saved us money but allowed as to proceed through this process with confidence and peace of mind. We were also fortunate to have added him to the team as he not only provided the services that we needed, but went beyond the call of his duties. He thought of additional areas where difficulties could arise and provided cost effective solutions. Besides his professionalism Mr. Kriel also took the time to explain things to us when others would not. We have come to trust him on a personal level and often seek his advice with regards to our company's future. We also enjoy many hours of personal attention and care which we have come to treasure greatly. In conclusion Mr. Kriel has the winning combination of personal attributes and professional knowledge necessary to excel in his field and provide us with a high level of care and attention. Should you wish to contact us for further information we would be delighted to answer any questions and provide additional details for our friend and legal advisor Mr. Asaf Kriel. Sincerely Ilan Scolnik Director & Co-Founder
To whom it may concern, Assaf has been representing our company for the past few years. In these years, he has acted and represented our company admirably against large corporations and brought about far-reaching changes in the industry in which we operate and has truly become the talk of the town among companies operating in the relevant market. He also conducts complex negotiations for us against large international companies in a very professional manner. Adv. Kriel's conduct, personality, and professionalism allow us to sleep peacefully and focus on managing our business. We are so happy that he is our lawyer and legal advisor and we highly recommend his firm. Sincerely, Racheli Firuz CEO
Kriel & Co. is a boutique firm for commercial and international law, founded in 2009 by Adv. Assaf Kriel. The firm serves as the outside legal department of companies, startups and businesses in Israel and abroad, supporting them from the first agreement to the most complex transactions.
Alongside its commercial and transactional practice, the firm has a litigation department headed by Adv. Ido Sperling, representing clients before all courts and in arbitration. Our clients get complete counsel under one roof, from the agreement to the courtroom, with the personal attention of a boutique and partners who know their business in depth.
The firm has two offices, in Tel Aviv and Modiin, and works in Hebrew and English with clients and business partners around the world.
Call or leave your details and we will get back to you as soon as possible, usually the same day. A short call with no obligation shows whether and how the firm can help.
You receive a clear engagement letter that sets out in writing the scope of work, the services and how we will work together. Once signed, we start: reviewing your documents and a first meeting with legal advice and practical guidance on next steps.
Throughout the matter you are kept up to date at every stage. The firm's team, led by the founding partner, drafts the correspondence, handles the proceedings and negotiations, and works to achieve the best outcome for your business.
Our partners combine commercial and international experience with litigation before every court.
Founding & Managing Partner
Founder of the firm, with nearly 30 years of experience in commercial and international law. Advises companies, entrepreneurs and business owners on transactions, agreements, investment rounds and M&A.
Partner, Head of Litigation
A member of the Israel Bar Association since 2004, with an LL.B. from Reichman University (formerly IDC Herzliya) in the joint program specializing in Government, Diplomacy and Strategy. He practiced at several of Israel's premier litigation firms, representing clients before all judicial instances.
He has handled large-scale cases across civil and commercial law, with specialized expertise in complex tort and insurance litigation, including D&O liability insurance and professional malpractice claims against attorneys and accountants.
We see community service as a professional, civic and moral value and an integral part of the firm: through legal aid, education and personal involvement.
The firm serves as mentor and legal adviser to the association, which helps young entrepreneurs aged 20 to 35 build and run profitable businesses of their own.
Mentoring robotics teams in the leagues of the international FIRST organization, which promotes technology education, excellence and teamwork.
Assaf and his family serve as a foster family through the youth village, supporting a young woman from ninth grade to this day.
Together with leading Israeli law firms, the firm provides free legal advice and assistance to reserve soldiers.
Legal mentoring for startups, entrepreneurs and educators in the national challenge to strengthen social cohesion in Israel.
Incorporation involves choosing a name and registering with the Israeli Registrar of Companies, drafting articles of association, allocating shares to the founders, appointing directors and opening files with the tax authorities. At the same time it is wise to sign a founders' agreement and make sure the intellectual property belongs to the company. We handle every step, so the company is ready to raise investment from the start.
Yes. We work in English and Hebrew and advise entrepreneurs, investors and companies from abroad who are setting up a company or operations in Israel, as well as Israeli companies on cross-border transactions, distribution agreements and foreign subsidiaries.
Yes. The firm's litigation department, headed by Adv. Ido Sperling, represents clients before all Israeli courts, in arbitration and before quasi-judicial tribunals: commercial and shareholder disputes, insolvency proceedings, class actions, and insurance and professional malpractice claims.
A business lawyer for companies is essential for managing legal risks, regardless of company size. The lawyer provides ongoing legal support, safeguards company owners, and helps draft key documents such as founders’ agreements and intellectual property contracts. This expert guidance allows managers and entrepreneurs to focus on business growth, knowing there is a professional handling all legal matters.
A founders’ agreement defines the legal relationship between partners in a company. With the guidance of a business lawyer for companies, this agreement sets out roles, equity distribution, decision-making processes, and conflict resolution mechanisms. Without a clear and tailored founders’ agreement, disagreements can easily arise and disrupt business operations.
Ongoing legal support for companies improves legal stability and helps avoid expensive errors in dealings with customers, suppliers, and authorities. A business lawyer for companies provides contract review, dispute resolution, management of intellectual property matters, and regulatory compliance, allowing executives to stay focused on business growth.
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