Areas of practice

International Bar AssociationLaw Link Global Law GroupInternational Law Firms

Assaf Kriel & Co Law Firm stands out as a legal office, known for its uncompromising commitment to excellence, innovation, and the success of its clients.

Unlike traditional firms, we provide our clients with not only sophisticated and high-level legal advice, but also a unique, flexible and progressive approach that anticipates future opportunities and challenges. Our broad knowledge and multidisciplinary expertise, combined with exclusive international partnerships, give our clients preferential access to a global network, up-to-date legal knowledge and customized solutions - all to enable them to flourish and succeed in a dynamic and complex business world. Thanks to this, our firm was selected as the best in the commercial field for 2025 by the respected international body Advisory Excellence.

The depth and diversity of our knowledge and expertise give our clients unrivaled access to a broad range of legal solutions. As prestigious members of both the International Bar Association (IBA) and international networks such as International Law Firms (ILF) and Law Link Global Law Group, our clients benefit from the significant benefits of a global professional alliance - enabling seamless access to legal services, cross-border expertise and an extensive international network.

At Assaf Kriel Law Firm, we don't just practice law - we set new standards of service, partnership, and results.

Distribution, Agency and International Trade

Assaf Kriel Law Firm proudly holds a membership in the International Distribution Institute (IDI) , the preeminent global authority on distribution law.

Through the IDI, we collaborate with a distinguished network of lawyers, in-house counsel, and consultants who share a passion for the cross-border distribution of goods and services.

Our comprehensive service offering accompanies clients through every stage of their corporate journey-from establishment and daily operations to pivotal milestones including mergers and acquisitions, public offerings, and beyond. Assaf Kriel Law Firm extensive experience equips us to expertly navigate even the most intricate and sensitive aspects of our clients' commercial activities, encompassing all forms of capital raising and supporting the expansion of their international endeavors worldwide.

Intellectual Property and Licensing Agreements (LICENSING)

We are at the forefront of advising innovative companies, entrepreneurs, and creatives on protecting and commercializing their intellectual property.

Our team has extensive experience in intellectual property strategy, technology transfer, licensing, and dispute resolution. We ensure our clients maximize the value of their IP portfolios while remaining fully compliant with the evolving legal landscape.

Commercial and Corporate Law

At Assaf Kriel Law Firm we accompany our clients through every stage of the business journey-from establishing companies, structuring and negotiating commercial agreements, and managing cross-border mergers and acquisitions, to resolving complex disputes and overseeing corporate dissolutions. Our work is guided by a proactive and forward-thinking approach that blends legal excellence with strategic business acumen, ensuring value creation and effective risk management at every step.

Serving multinational corporations, startups, entrepreneurs, and leading enterprises alike, we provide tailored solutions that reflect both deep legal expertise and a broad commercial perspective. Our unwavering commitment is to deliver genuine added value, empowering our clients to achieve lasting success in today's dynamic and highly competitive global marketplace.

High-tech, startups and technology agreements

Assaf Kriel Law Firm stands at the forefront of legal counsel for the rapidly evolving high-tech sector.

Our dedicated team possesses deep industry knowledge and a proven track record in advising start-ups, established technology companies, and entrepreneurs on all aspects of the innovation ecosystem.

We deliver creative and pragmatic legal solutions that empower clients to capitalize on market opportunities, mitigate risk, and accelerate global growth.

We partner with clients from the earliest stages, guiding them through company formation, fundraising, and intellectual property protection-through every phase of development, expansion, and exit. Our attorneys are highly experienced in navigating complex matters such as equity investments, technology licensing, joint ventures, strategic collaborations, and cross-border transactions.

Mergers & Acquisitions, Capital Markets

Assaf Kriel Law Firm is renowned for advising clients on high-value, cross-border mergers and acquisitions, investments, and capital market transactions.

We guide companies, investors, and entrepreneurs through every stage of the deal-making process, from due diligence to post-transaction integration, ensuring optimal outcomes in line with business goals.

Antitrust and Competition Law

Antitrust and competition law are one of the most prominent and developing areas in the legal world, and its impact on the entire commercial life is increasing.

In these areas, Assaf Kriel Law Firm provides its clients with legal advice on competition, antitrust and regulatory issues, facing both the Antitrust Authority and other regulators and the business sector.

The firm advises on competition in low-competition markets, in the local and international trade and distribution fields. In addition, the firm has experience in advising, representing and obtaining approvals for mergers and acquisitions transactions, cross-border transactions and drafting of distribution and acquisition agreements, exclusivity agreements and joint ventures, while ensuring maximal freedom of action within the framework of the law.

Compliance, Regulation and Enforcement Programs

Navigating today's intricate regulatory environment requires insight and proactivity. Assaf Kriel Law Firm assists clients in understanding and complying with local and global regulations, helping them manage risk and sustain long-term success.

We design and implement custom-tailored internal compliance programs, enforcement procedures and ethical conduct codes - empowering our clients to operate with integrity and confidence in complex international business arenas.

Tenders and Engagements

Participating in public tenders can be fraught with challenges. A bidder seeking meaningful wins is likely to face no small number of obstacles, even where the conditions of the tender are as clear, transparent and fair as they can be.

Assaf Kriel Law Firm delivers comprehensive legal support across all aspects of procurement and tender law. Our services encompass the meticulous drafting and review of tenders and procurement procedures for governmental, public, and municipal entities, as well as the formulation of robust procurement policies and contracting frameworks.

Our team has particular expertise in accompanying tenders of every kind - public and private - and gives clients a complete answer at every stage of the process: from examining the conditions of the tender, through assistance in submitting bids, ongoing advice and support in meeting challenges and appeals, to the legal handling of objections and tender-conclusion proceedings, including representation before tender committees and the courts.

Drawing on many years of multidisciplinary experience, we give every client a strategic, comprehensive and creative response that secures full compliance with every applicable legal requirement while preserving commercial flexibility and maximising the prospects of success in the tender.

Labour Law

Our firm provides strategic advice and creative solutions on questions of labour law and in complex human-resources situations for companies and entrepreneurs, helping our clients find creative answers to their commercial needs while observing the applicable employment legislation. We guide and accompany our clients on an ongoing basis on every aspect of employment relations, including the drafting of employment agreements, executive agreements and termination agreements, the adaptation of foreign employment agreements to Israeli law, advice on the implementation of employment legislation, and advice and support for employers on matters of collective labour relations.

The firm has broad experience in planning and handling the employee-related aspects that arise in transactions such as mergers, acquisitions, downsizing and organisational change. We also specialise in preparing a wide range of employee compensation plans, such as bonus plans, option plans and securities-based compensation.

We deal on an ongoing basis with further matters relating to engagements with employees and consultants, including questions of copyright and intellectual property, the protection of trade secrets and other business information, and the like.

Notary Services and Notarial Translations

The services our firm offers its clients cover the full range of notarial services available in Israel, including the translation into English of every legal and financial document they require in the course of their business activity.

Certain authorities and institutions will, on occasion, require a notarial translation of documents to be produced to them, because the official documents a client holds - certificates, affidavits, assorted approvals and the like - are written in a foreign language.

Legal translation is one of the most demanding and specialised fields of translation. Legal documents - contracts, certificates, regulations and similar instruments - are written in a particular jargon, and every word, comma and qualification in them carries binding legal force.

Legal jargon is a language in its own right, and one that neither an ordinary translator, however professional, nor even trainee lawyers command in full. Our lawyers have native-level English together with a full command of the professional jargon, and provide our clients with complete notarial translation services of the highest standard.